What’s Really Happening
in Your Numbers

Luck’s a story we tell when we can’t explain the data. Proof’s better. Most marketing teams live behind dashboards that look alive but barely speak. Autospotio started nowhere fancy — just a wet Rotterdam garage with flickering lights, a box of second-hand GPS trackers, and too many spreadsheets that didn’t add up.
We wanted to see where the money went, street by street, not just how much we’d spent. Now the platform draws those trails for you. Down to the meter, sometimes. Not to brag. Just so you can stop guessing why Utrecht sings while Hamburg goes silent.

The Engine Room

Every campaign leaves fingerprints — clicks, routes, fragments. We collect the useful ones. You tell us what to look at: ad lift, regional reach, conversion weirdness, retargeting loops. The system turns that mess into three small things you can use today:

A Blueprint of what actually moved.

A Map that shows where you lost signal.

An Action List that doesn’t read like a manifesto.

No “AI magic.” No black box. Just clear, boring math that behaves like a human would explain it

Why We Started

We were agency people once. Spent our days exporting reports nobody read. One call in 2020 still haunts me:

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“We spent eighty grand on regional ads. Can you tell which city reacted?”
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We couldn’t. And that was embarrassing.
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Autospotio grew out of that moment — frustration, caffeine, and a promise not to make another pretty dashboard that said nothing.
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No vanity metrics, no PDFs thick enough to stop a door. Just maps that prove movement happened.
Generated: 2025-09-08, Hash: i-u-qk39fd-i-u-7x

Field Kits

Every client ends up asking the same thing in different words:

“Where did it actually work?”

Geo-Impact scan + Fit Index
Funnel optimizer + Fatigue pulse
Sentiment tracker + Recall grid
Campaign autopsy + Quick-fix deck

The Human Layer

Machines find patterns. People argue, swear, and then find meaning. That’s the difference.

  • Our analysts jump in when the dashboard looks “off.”

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  • Spend climbing but sign-ups tanking? One district outperforming for reasons no one can name?

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  • We dig, we call, sometimes we argue with your media team at 11 PM.

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  • The point of data isn’t automation — it’s better judgment, faster.

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The Vault

We write things down when we break them. The useful notes end up here:

  • • Geo-targeting only works if you respect geography.

  • • Three metrics that quietly predict growth.

  • • ROAS is a mirror, not a compass.

  • Customers don’t click forever (and that’s fine).

They’re short, occasionally ranty, and written by whoever actually did the work that week. No ghostwriters. No pop-ups. Just field scribbles with lessons attached.

What Clients Said (Roughly)

No fancy testimonials. Just lines pulled from real emails, typos and all.

  • “They found the leak we’d been staring at for months. ROI doubled. My sleep improved.” — Liam, media lead
  • “Turns out Berlin wasn’t the problem — our tracking was. They proved it in an afternoon.” — Nora, growth manager
  • “First dashboard my crew could read without a translator. That’s… new.” — Victor, brand director

The Pro Tier

For teams that live in dashboards but still want someone to argue with.

You get all modules unlocked, a strategist check-in every couple of months, and dashboard tweaks when your funnel misbehaves. Plus quarterly briefs about what’s actually shifting in automotive digital — not the LinkedIn hype.

Rotterdam HQ — Mon–Fri 09:00 – 18:00 CET